FREE SEO analysis – I love FREE things. There is nothing better than something that is FREE. One thing that I have found many places on the internet is a FREE SEO tools analysis. This is very beneficial when you are looking for a cheap way to see how you search engine optimization is going. I have learned a lot from my FREE analysis
Are you banging your head in frustration on not receiving all the internet traffic you would like to get to your website? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? You can use website traffic tactics without spending dime. Yet, knowing how is the real deal.
This is hardly surprising since the majority of Google search traffic goes to the highest ranked websites. Does it mean that all the other websites are not getting any visitors and if so why are there many other websites listed by Google?
Presumably, there is a lot of unrelated website traffic that doesn’t rely on search engines. Therefore any investment in SEO should be looked at as an alternative to advertising and other methods of bringing visitor traffic to your website.
The time, effort and cost the of the SEO should be weighed against the traffic SEO opportunity and compared with the traffic that another strategy like paid advertising would provide.
Basic SEO Strategy
Pure play marketing websites tend to focus on search traffic opportunities. Finding a niche with a valuable keyword domain name and creating the type of content that is designed to achieve the top ranking position.
The reward for this strategy is free traffic and 7/24/365 and sales with little or no overhead. The fact is there’s generally a lot more that goes into finding an attractive product and a lucrative niche.
Whatever strategy that’s being considered building a search engine friendly website, submitting it. Also following the correct submission process for ongoing updates is the best way to stay attractive to Google.
Google is particular in the way it assesses websites. Therefore it’s not a good idea to upset Google with an unintended infringement of its requirements. Google tends to ignore sites that don’t comply with its requirements and this is a situation that should be avoided.
The process outlined in my SEO basics blog is the most efficient way of obtaining the best search engine submission results. The SEOPressor is designed to make this the least painful and most effective for WordPress websites.
Let me be clear about this. The most cost-effective way of bringing high-quality traffic to get opt-in leads and website sales is to have your keywords optimized for density, placement, and SE attractiveness. Much of the reason for the high failure rate in online marketing is because this is not understood. The same keywords are used for online advertising and therefore web page keyword layout also adds authority and validation for these visitors.
Link Wheel SEO Strategies
Building an internet presence, a brand and becoming an internet celebrity that attracts traffic is a more complex longer-term strategy.
Building a brand is about creating and dominating your own search engine category. Blogging, adding video, joining social networks like Facebook and Twitter creating authority is a strategy to bring traffic to your website.
Called a link wheel strategy social networking activity can now be easily transmitted through many webs 2.0. Website membership groups so that for example a website blog is distributed to public blogging sites, is tweeted and liked on Facebook.
This strategy enables one website initiative to be automatically broadcast to a wide audience of interested prospects, the object being to achieve a viral attraction, escalating subscribers, and sales.
Both Internal and external links containing category keywords are an important ingredient for gaining ranking. It should be noted that not all external backlinks provide value. Many high authority site backlinks can be “no follow” and therefore provide no value. Both quantity and quality matter for links. Paying for low-quality links that are out of context with your web page content provides no ranking value.
While social networking websites themselves may not provide valuable backlinks. Connections made through these sites with other users often do provide a source for high-quality links.
SEO has an important place in your strategy to ensure that “all the benefits” of your website related activities are attributed to your website by the search engines.
The SEO strategy should in this scenario be one of compliance, building and maintaining your website authority.
Post submission adjustments are important because websites are continually being updated and improved. Content should be kept fresh and relevant.
Alternative content categories should be used to create complementary interest where category rankings fluctuate based on seasonal factors.
Out of date information and web pages should be removed and sitemaps updated with current web page information.
The key to being successful is understanding which strategy best suits your website category and marketing objectives.
The SEO basics are important to all websites, internal website optimization affects internet presence, authority, and ranking.
If you take away nothing else from this series of SEO basics, SEO analysis and SEO strategy blogs I hope that you will see that the “devil is in the detail”
Having a clear understanding of your strategy, doing the necessary analysis and carefully complying with the SEO basics are the keys to success.
Remember not all web categories are the same, a high ranking can be achieved by being slightly better than your competition and the difficulty depends on the level of competition in the category.
WordPress Seo Tips. Do you see that there are WordPress blogs which are ranked better than your own and wonder why? Of the various blogging solutions out there, WordPress remains at the top of its field. That’s all you need to know! In addition to providing superior flexibility and ease of use, WordPress and its unique CMS system have been specially designed to promote powerful SEO techniques, allowing its users to enjoy faster indexing and better rankings in Google and other search engines. WordPress comes with all the tools you will need to help you effectively optimize your site for the search engines.
The best traffic you can hope to get is organic – it is 100% free and targeted specifically to your site’s keywords and key theme. This is just one of the many benefits you’ll receive by using WordPress for all SEO needs, and that other sites don’t provide. There are settings within WordPress which you can use to maximize the ranking that your website achieves. Obviously, the most important goal for anyone’s website is targeted traffic, so you’ll want to pay attention to WordPress SEO. What you’ll learn here is the best way for utilizing WordPress SEO as well as be able to customize the settings correctly.
Are titles important?
Your titles are critically important for the placement of your website in the rankings when utilizing WordPress for the management of your content. Since search engines depend on relevant keywords to rank sites, your post title needs to have your targeted keywords in it. Try to add as many keywords to the title and content as possible. Do not repeat the same title anywhere else on the site, only for the content in which the keywords are included.
Instead, have a list of related keywords by your side so that you can use them when writing titles for your posts. It will require a delicate balance to ensure that your titles are SEO friendly, as well as being clear and understandable to your visitors. You need to draw the reader in with the title. Keep your titles short and sweet; a reader should know exactly what the content will be about simply from the title. Your website’s content is critically important in gaining a high placement with the search engines, and it should always prove to be of superior quality and related to the topic.
Using a sitemap is one simple way to get indexed in search engines like Google. You can use a plugin for generating a Google Sitemap for this purpose as it will help you in speeding your indexing process. This essentially assists Google in finding every single page on your site. In addition to this, whenever you post something new, make sure that you ping it to various websites. If other bloggers and websites link back to your post, this will help you get targeted backlinks, which will give you targeted exposure. Make sure you ping every post you make.
As far as WordPress SEO goes, the most important thing you can do is customize the blog’s permalinks. Your obligation is to be sure and put the title of your post into the URL as well. To accomplish this you will need to change your permalink structure in your custom options setting. In WordPress, the default permalink setting is created with numbers and question marks, and that is something you definitely want to avoid, as SEO wise, it will hurt your search ranking over time.
Does it seem like no matter what you do your website just won’t climb up in the search engine rankings? If so, your website may not be optimized well enough for the search engines to increase your rankings. There are some very important factors that determine where websites are ranked. These factors are referred to as Search Engine Optimization (SEO) techniques and they can make all the difference in your sites rankings.
Here are some of the most important factors that the search engines use in determining your rankings:
1. Web Site Content
Content on your site is one of the most important factors for successful search engine optimization. Your website should provide valuable information on specific subjects relevant to your website. Furthermore, your content should be updated regularly. It’s not enough to just put up a few content pages full of information on your site and then never add to it. This is a continuous process that will help your search engine rankings if done correctly.
It’s also important that you don’t try to trick the search engines by flooding them with multiple versions of the same page, repeating the same content over and over. Doing that will not help your rankings and will eventually lead to your site getting banned from the search engines.
2. Link Popularity
Inbound links are very important for achieving high search engine rankings. Most of the search engines today regard link popularity as one of the most significant determinants of your website’s rankings.
Here are some of the best ways to get inbound links:
* Articles – Writing and submitting articles to website’s and article directories is a very good way to get inbound links.
* Content – Not only will be adding quality content help in your rankings by itself, it will also help you with your link popularity. Other webmasters will want to link to your site because it is valuable to them and their own visitors.
* Directories – Submitting your site to online directories will help you gain inbound links.
* Blogs – Start a blog that you update frequently with information related to your website’s niche. Then, link to your site from the blog. You can also submit your blog to various blog directories to get even more inbound links.
* Link Exchanges – Simply find other quality sites related to yours and ask them to link to you in exchange for a link back to them. This is not as effective as it used to be but it is still a pretty good way to get inbound links.
When trying to increase your link popularity remember that the more inbound links you get the better, but the quality is always better than quantity. Stay away from low-quality sites, FFA’s, and sites unrelated to yours.
The next things that should be considered when doing SEO for your website are the on-site and the off-site elements. Some of the on-site elements are the title tag, Meta tags, heading tags, ALT tags and highlighting of the text using the bold tag. The Link text is an important off-site element.
3. Title Tag and Meta Tags
Meta tags help describe the page where they are placed. Though today the Meta tags are not nearly as important as they once were and are definitely not the only things the search engines look for when indexing your site, they are still somewhat important in deciding the relevancy of the page for a keyword search.
Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase. The Title Tag, Meta Keywords, and the Meta Description…
Ideally, the title tags should contain less than 64 characters with your most important keywords in them and should definitely be relevant to the content on the page. Do not stuff keywords into the title tag!
The Meta description tag is a summary of the page and its contents. This Meta tag should be 200 characters or less and should contain keywords and phrases you hope to be found for, but it should also read like an introductory lead-in for the page and be appealing to the reader. The description you provide for your page has to convince the visitor that they have found exactly what they were looking for.
Probably the least important Meta tag to search engines is the keyword tag. However, it shouldn’t be ignored. Keyword tags should be less than 1000 characters. This tag should include important keywords and phrases consistent with the body text, title, and content of the page. Be specific and accurate with the keywords and key phrases in this tag. Again, do not stuff keywords here… they should only be those that are actually on the page and do not repeat any word more than 3 times.
4. Heading Tags
The heading tags are given more weight than the ordinary text. The higher the H tag the more weight it carries. You should make use of the heading tags to highlight the important keywords and headings of your page as well as the paragraph headers.
5. Bold Text
Bold text is given a little more weight than ordinary text but not as much as heading tags. Make sure to enclose some of your keywords in bold tags when they appear on the page.
6. Alt Text
The alt tag provides alternative text when images cannot be displayed… This might happen if the users have set the browsers only to download the text and not the graphics, or if the images are too heavy to download for the user’s internet connection. Only include important keywords relevant to your site and the image and do not stuff keywords in them.
7. Link Text
This is a very important factor in search engine optimization to gain higher rankings. The link text can be on pages within your site or what other websites use to link to you. Either way, it is important. If possible the target page’s main search term should be included in the link text instead of just the URL. Do not use identical link text for every link, but do include the target page’s main keywords in the link text. Links carry more weight when the text around them is relevant to the target page’s keywords and phrases.
Following the above SEO information will help tremendously in your search engine rankings. Remember that the search engines are advancing all the time. Don’t try to trick them because they will eventually catch on and that could mean the end of your website. Stick to the basic techniques above and you will increase your search engine rankings without fear of being banned or dropped.
Every SEO professional agrees that doing SEO Tools barehanded is a dead-end deal. SEO tools make that time consuming and painstaking job a lot faster and easier. There are a great number of SEO tools designed to serve every purpose of website optimization. They give you a helping hand at each stage of SEO starting with keyword research and finishing with the analysis of your SEO campaign results.
Nowadays you can find a wide range of totally free SEO tools available on the web. And this overview of the most popular free SEO tools is going to help you pick up the ones that can make your website popularity soar.
Keywords lay the foundation stone of every SEO campaign. Hence keywords unearthing and faceting is the initial step on the way to Google’s top. Of course, you may put on your thinking cap and make up the list of keywords on your own. But that is like a shot in the dark since your ideas may significantly differ from the terms people really enter in Google.
Here, Google AdWords Keyword Tool comes in handy. Despite the fact that this SEO tool is originally aimed to assist Google AdWords advertisers, you can use that for keyword research too. Google AdWords Keyword Tool helps you find out which keywords to target, shows the competition for the selected keywords, lets you see estimated traffic volumes and provides the list of suggestions on popular keywords. Google AdWords Keyword Tool has a user-friendly interface and moreover, it’s totally free. You can use some other paid alternative tools like Wordtracker or Keyword Discovery that may be effective as well, but Google AdWords Keyword Tool is the ultimate leader among free keyword research tools.
To make sure all your pages get crawled and indexed you should set sitemaps for your website. They are like ready-to-crawl webs for Google spiders that enable them to quickly find out what pages are in place and which ones have been recently updated. Sitemaps can also be beneficial for human visitors since they organize the whole structure of website’s content and make website navigation a lot easier. The XML Sitemap Generator lets you make up XML, ROR sitemaps that can be submitted to Google, Yahoo! and lots of other search engines. This SEO tool also lets you generate HTML sitemaps that improve website navigation for humans and make your site visitors-friendly.
To check whether your optimization campaign is blowing hot or cold you need a good rank checking tool to measure the fluctuations of your website’s rankings. SEO Book’s Rank Checker can be of great help in that. It’s a Firefox plug-in that lets you run checking ranks in Big Three: Google, Yahoo! and Bing and easily export the collected data. All you have to do is enter your website’s URL and the keywords you want to check your positions for. That’s it and in some seconds SEO Book’s Rank Checker provides you with the results on your rankings. It’s fast, easy-in-use and free.
Links are like the ace of trumps in Google popularity game. The point is that the more quality links are on your backlink profile the higher your website ranks. That’s why a good SEO tool for link research and analysis is a must-have in your arsenal. Backlink Watch is an online backlink checker that helps you not only see what sites have links to your page but also gives you some data for SEO analysis, such as the title of the linking page, the anchor text of the link, it says whether the link has do follow or no follow tag, etc. The only drawback of this tool is that it gives you only 1,000 backlinks per a website, regardless of the actual number of backlinks a website has.
Compete[dot]com provides a large pool of analytical data to fish from. It’s an online SEO tool for monitoring and analysis of online competition that provides two categories of services: free Site Analytics and subscription-based paid Search Analytics that lets you take advantage of some additional features. Compete for an out-and-outer SEO tool that lets you see traffic and engagement metrics for a specified website and find the sites for affiliating and link building purposes. Compete is also a great keyword analyzer since it lets you run the analysis of your online competitors’ keywords. Some other features to mention are subdomain analysis, export to CSV, tagging etc.
SEO PowerSuite is all-in-one SEO tools that let you cover all aspects of website optimization. It consists of four SEO tools to nail all SEO tasks. WebSite Auditor is a great leg-up for creating smashing content for your website. It analyzes your top 10 online competitors and works out a sure-fire plan based on the best optimization practices in your niche. Rank Tracker is great at your website positions monitoring and generating the most click-productive words. SEO SpyGlass is power charged SEO tools for backlink checking and analysis. This is the only SEO tools that let you discover up to 50,000 backlinks per a website and generate reports with ready-to-use website optimization strategy. And the last and the most advanced in this row is LinkAssistant. It is a feature-rich powerhouse SEO tools for link building and management that shoulder the main aspects of off-page optimization.
Free versions of these four tools let you tackle the main optimization challenges. You can also buy an extended version of SEO PowerSuite with advanced features to make your optimization campaign complete.
Summing things up we can conclude that there are lots of SEO tools that will never burn a hole in your pocket and let you effectively run your website optimization campaign with the minimum of costs and efforts.
An SEO web design is a concept for a site which uses great architectural design principles based on the Internet. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.
SEO Web Design and Site Optimization
Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aims to make money and become well known. Among the many strategies of optimizing a web site, SEO web design is one of the topmost priorities.
The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where SEO web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the over all aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance. SEO companies who specialize in optimizing web sites must also know how to put a site in front of others in order to bring it to the attention of the Internet users. The search optimizers who will handle your site must be able to know the right strategies to place the web site ahead of others in its field through accepted methods of optimization.
SEO web design is a competitive area where website architects work hard to come up with ideas and designs that are aesthetically appealing and relevant at the same time. There has to be a consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a visually appealing site is easy with the many technologic advances available today, the problem with these advances is that they are sometimes quite tricky to use thus making your website difficult to navigate in. SEO web design should be easy to use and friendly to both human and robotic browsers.
Web Design navigation
Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your SEO web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download. Waiting for images and other graphics to load can be off putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even robotic spiders and crawlers will give up on a site which is not easy to navigate and get into.
The overall appeal of the SEO web design should not only be focused mainly on the niche that it is targeted on but also for Internet users who might have stumbled onto the site. SEO web design should have a universal appeal even for the most specialized type of sites on the Internet. Some webmasters or website owners could opt for specialized SEO web designs and these can also be done with the targeted audience in mind. It will also benefit the site if it is indexed as it should be. You might want to have a specific SEO web design which is built around the entire concept of your site and this can add to the ranking if you are quite specific with what you aim to sell or market. If you are marketing a specific product or information, SEO experts can focus on this product or information and build the SEO web design around it.
Know your enemy
Another aspect of SEO web design that needs to be considered is what your competition is doing. The saying, ‘know your enemy’ is the key here. You do not want to have the same boring marketing strategies as the competition. Why? Because it is a good idea to keep abreast with what they are doing and how well they are doing in this field. There are many site optimization tools that can help analyze and determine what is needed for the site. Hence, in regard to SEO web design process, content is one of the prime needs and tools of making the site rank high during searches. Finding out or identifying the right keywords to integrate into the site can be crucial in making the site among the top ranking ones. Keyword search tools and having keyword rich content and titles can help to optimize a site efficiently.
SEO web design experts should also bear in mind that there are web strategies that may be unacceptable for search engines. Using these underhand or black hat tricks to perpetuate a site in rank can cause the search engines to ban the site and also the SEO web design company that did the search engine optimization work for it no matter how well the SEO web design is.
Seomul Evans is an SEO Web Design consultant specializing in professional SEO Web Design.